If you are a small business owner or entrepreneur, your name is more than just a label—it’s your brand identity. The last thing you want is to invest in building a reputation, only to discover that someone else already owns the trademark. That’s why performing a knockout trademark search before registering your trademark is crucial.
1. Why Trademarks Matter for Small Businesses and Entrepreneurs
A trademark is one of the most valuable assets for any brand. Whether you’re launching a business, band, or product line, having exclusive rights to your name can prevent legal disputes, rebranding costs, and lost revenue.
However, filing for a trademark is an investment. Most law firms charge between $1,000–$2,000, plus a $550 government filing fee per classification. Before committing to these costs, it’s smart to conduct a preliminary trademark search to ensure your name is available.
2. How to Perform a DIY Knockout Trademark Search
Before you hire an attorney, you can take a few simple steps to check if your desired name is available:
Google Search – Look for businesses, bands, or products with the same or similar name, including variations in spelling.
Social Media Search – Check platforms like Instagram, TikTok, YouTube, and Facebook to see if the name is already in use.
USPTO Database Search – Visit uspto.gov and search for registered trademarks to ensure there are no conflicts.
If you don’t find any conflicting names, that’s a good sign—but it doesn’t guarantee approval. If you’re serious about protecting your brand, it’s best to consult a trademark attorney for a more thorough legal search.
3. When to Hire a Trademark Attorney
If your business or band is growing, or if you’re seeking investors and long-term brand protection, hiring a trademark lawyer is essential. An attorney can:
Conduct a comprehensive trademark search beyond free databases
Ensure your application meets all legal requirements
Prevent costly legal disputes down the road
4. Final Thoughts: Don’t Wait to Protect Your Brand
If you’re a business owner or entrepreneur, securing your trademark early can save you from legal headaches in the future. At Delgado Entertainment Law, we specialize in trademark protection for entrepreneurs, business owners, and creatives.
We offer free case evaluations, so reach out today and take the first step toward protecting your brand!
Krystle Delgado, Esq.
CEO/Founder
Comments